Services
Whether you're looking for a complete marketing and customer experience strategy, project management, or just a few ad hoc projects, I will hit the ground running. Most of my background is in financial services and Fintech marketing, but I've also worked with everything from large, established companies to start ups and entrepreneurs in a variety of B2B and B2C businesses. I enjoy working on familiar and new challenges, and welcome the opportunity to learn about your business.
Marketing strategy
I can analyze your business or a particular area of focus and develop a marketing plan to meet your goals. I have a deep background in customer experience and acquisition strategy. I've developed plans with little to no budget, up to over $7M budgets.
content and messaging
I can develop high level strategy and content pillars, or start small with a few writing projects. Email, Digital, and UX writing are my specialties, but I'm also experienced with writing for Video, Print, and White Papers.
campaign execution
Creating and deploying marketing campaigns is my specialty. I recommend a segmented approach; target decision makers and influencers in different ways. Whether part of a sophisticated Account Based Marketing program with marketing automation, or a grass-roots effort with few resources, I can help.
demand generation
As a trusted and proven partner to many Sales teams, I can provide a targeted marketing program to drive awareness and sales leads. Or, if you simply need marketing support for pitch meetings or presentations, I can offer help that fits in with your acquisition strategy.
customer nurture and retention
I'll start with analyzing all your customer data, and supplement with additional research if necessary. I can run focus groups, develop surveys, and even help you start a Net Promoter Score (NPS) program. Once we really "know" the customer, I can develop and implement nurture and retention programs.
coverage for absent staff
Hit the ground running is my motto! Whether a planned leave, like maternity leave, or an unexpected vacancy, I can step in and keep existing projects moving. I'm also able to take on new projects and ensure a smooth transition when the employee returns to work.
“Find people who will make you better.”